Search engine optimization is about making sure the search engines, like Google and Bing, know that your site is out there and is the right site to surface for certain searches. You start by deciding which keywords you want to rank for. Use a tool such as Google’s Keyword Planner or BuzzSumo to identify the most popular keywords related to your course topic.Let’s say you want people to find your site if they search for “Excel courses” or “Learn Excel online”. The first thing you need to do is make sure your site has these phrases and keywords in it.Thinkific allows you to add these keywords to your course pages so start there. There’s a lot more to SEO than this, but it’s a good starting point.